Google's 9th Birthday

Happy Birthday Google.

Its really big 9 years of searching things in Google.

Most efficient and reliable search engine.

This time, Google's birthday has been celebrated on September 27th, 2007 with a doodle displayed on the homepage worldwide.

regards,
Call SEO

New Command for Supplement Results in Google

Hi all,

As supplements results is still being a big issue in Google for website optimizers and web site owners. But also we can't deny that it has much solved from google now.

Check this new command for finding total no. of supplement results in Google for your website -
site:http://www.yourdomain.com/& ( for ex. site:http://www.blogger.com/& ).

Previous command was site:www.example.com *** -view which is not providing the accurate amount of results now by the opinions of many webmasters.

More discussions at http://www.webmasterworld.com/google/3403921.htm

regards,
Call SEO

What next can Google offer ?

When two giants fight, do pygmies get steamrolled? Perhaps not. In the world of the Internet, strange things continue to happen. Google, considered not so long ago to be a search engine and little else, has slowly entered territories that would have seemed unlikely.

With its search-based advertisements and blogs, it resembles a media company, rivaling the likes of Yahoo and AOL.

With its free e-mail (gmail) it sounded like an old-fashioned Web service provider, rivaling Yahoo and Hotmail. With software applications for office productivity, such as documents, spreadsheets and a calendar – all free and attached – it has taken on Microsoft, the independent giant.

And then, in April, Google purchased Tonic Systems, which makes backend software for presentation systems. Zenter, a company that created front end editing tools for presentations was taken over a few days ago. In other words, Microsoft’s famous PowerPoint now has a challenger that can be easily accessed –for free.

Microsoft is not exactly sleeping on the job. With its Windows Live search, in which an “always-on” Internet will throw up relevant searches, and with its consumer-friendly features like blogs on the MSN network , it is challenging Google.

Microsoft’s chief executive officer Steve Ballmer said a year-and-a-half ago: “We won the desktop. We won the server. We will win the Web. We will move fast, we will get there. We will win the Web.”

The war has just begun, but there is a new battle every now and then in a new terrain.
The latest is one between the desktop, which Microsoft has dominated thanks to the personal computer revolution that it rode on, and the “total Web experience” that Google wants to take on.

Last month, Google launched a programme to create offline (desktop) applications called Google Gears, literally shifting its gears to get into an offline mode. Google Gears is an Open Source initiative, under which programmers can tweak and change to customise or improve software applications. Google Gears will ensure the availability of data and applications when there’s no Internet connection available, or when a connection is slow or unreliable. That would sound perfect to many Indians, who live with power cuts and power Internet connections.

Google Gears provides three key technology features:
A local server, to cache and serve application resources (HTML, JavaScript, images, etc.) without needing to contact a conventional server, which is a real network computer to which desktops (clients) are linked.

A database, to store and access data from within the browser. A worker thread pool, to make Web applications more responsive by performing expensive operations in the background.As a result, developers will be able to make software applications with the assurance that they will work offline and online across browsers.
“This new browser extension is being made available in its early stages so that everyone can test its capabilities and limitations and help improve upon it,” said a Google spokesman. “The long-term hope is that Google Gears can help the industry as a whole move towards a single standard for offline capabilities that all developers can use.”

Gears is perhaps an example of a clever ploy executed by Google to get into a territory long dominated by Microsoft. Google doesn’t have much to lose, because its revenues don’t really come from companies, but Microsoft has a lot to defend because its cash cow, the Microsoft Office suite and other applications targeted at corporate users, is under attack from the freebies that Google offers.

Another reason is that Google Gears very intelligently gets the Open Source community of worldwide developers get involved in a guerrilla war of sorts against Microsoft in the technology industry.

This further helps Google in terms of getting more innovation through individual and joint developer efforts, distributed computing, moving applications towards a single standard for offline capabilities. You could say Google is a wannabe giant backing the underdogs against an entrenched giant.

Microsoft has its own ammunition ready. It is better on the “Microsoft Office SharePoint Server 2007” to help corporate customers do collaborative work in an always-on Internet mode, taking into company networks something that they may otherwise be tempted to do on the public Web through Google’s applications. SharePoint is perhaps one of the best applications in the recent times which allow data, files and knowledge collaboration. Google’s user base is of simply anybody and everybody. Microsoft users are corporate users. In other words people who “pay” to use. While the war goes on, arms merchants might yet win.

Indian-born Rakesh Mathur is one such man. A startup he has founded, called Webaroo, which has developed an offline browser, may yet be wooed by Google. Mathur, who sold Junglee.com to online retailer Amazon to make his first big fortune, may yet join the Google revolution. Incidentally, Junglee’s chief executive at the time of Amazon’s acquisition, Ram Shriram, another big Indian, is already on Google’s board.

Sources - hindustantimes.com

regards,
Call SEO

Choose an SEO Expert for Making Online Leads

Having seo approach in website making is a common thing in web services now. A professional website is designed to get online business or online leads with having top web rankings in search engines.

And then, a big question comes out - Who can help in making online leads ?

Answer is an Expert SEO can only help. So, how we can find an Expert SEO ?

Every website owner wish to have expertise services for getting a better exposure in online marketing. Internet marketing and SEO is a highly specialized field and expertise job.

So, if you are going to search SEO Expert and makes the following points in your mind before choosing a good Search Engine Optimiser -

• SEO is about research, knowledge and implement. So, first of all, he should have a keen knowledge about the current topics and search engine algo updates. A seo expert having better research approach can only make your website rank on search engines.
• His work can tell everything about his intelligence and innovation. So, check his/her current SEO projects including web rankings in major search engines like Google, Yahoo and Live.
• Strategy Making - He should have a great strategy making approach or a methodology by which your website Search engine optimization can run.
• Should be capable of doing on any kind of website - html, asp, aspx, php etc.
• Should know about all ethics and also non-ethics techniques and methods in SEO. Yes, he should also have knowledge about unethical parts in SEO, so that he can aware you about all things.
  
  Note - Alway use an ethical SEO techniques.
• Should have knowledge and understanding about all essential SEO Tools used in website analysis and progress tracking like Google Analytics, Wordtracker, Overture keyword Tool etc.
• Should be result-oriented and hard working.
• Should be brilliant in PPC and other affiliation marketing.

These all above qualities makes every SEO, an Expert SEO which can help your website in better positioning in search engines and makes online leads for your company.

regards,
Call SEO

Hutch + Live Search

India's second most popular mobile telecom services, Hutch brings Live Search to find any information from your mobile now.

Its like the Microsoft wants to be more popular in India in search marketing via mobile. Live Search is a new version of search engine from Microsoft which has been redirected from MSN Search Engine to Live Search now...

For settings, charges and more information, click here

regards,
Call SEO

Google Webmaster Guidelines Updation

Google has updated their webmaster guidelines with more clarification and specification to all webmasters to shine their websites on Google organic rankings.

Check Google Webmaster Guidelines Addition

Even Matt Cutts also revealed it in its blog about this google webmaster guidelines addition.

I appreciate the straight forwardness of Google in this addition, which clearly shows that unethical means unethical which was yet in shades.

Some of the important points which I have analyzed are -

• Make pages for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking."
• In Quality Guidelines - basic principles, Google clearly says that - "Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google. "
• Avoid hidden text or hidden links.
• Don't use cloaking or sneaky redirects.
• Don't send automated queries to Google.
• Don't load pages with irrelevant keywords.
• Don't create multiple pages, subdomains, or domains with substantially duplicate content.
• Don't create pages that install viruses, trojans, or other badware.
• Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
• If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.

It is clear that only ethical part will win the race in google. So, just stay away from all unethical and black Hat techniques like doorway pages, cloaking, duplicate content, irrelevancy and hidden text and links.

If a site doesn't meet google quality guidelines, it may be blocked from the Google index.

But if you determine that your site doesn't meet these guidelines, you can modify your site so that it does and then submit your site for reinclusion.

regards,
Call SEO

SEO Glossary

Search engine optimization terms & meanings -

• Adsense - Simply ads by google zone, a advertising program for website publishers to enable text and image advertisements on their sites by google and generate revenue on a per-click basis.
  
• Adwords - a pay per click (PPC) program of advertising (appears as Sponsored Links) on Google. The ads which appears on Google and its co-operated websites which allows advertisers to receive targetted traffic on a CPC (cost per click) basis.
  
• Alexa - a search engine by Amazon used for measuring website traffic. Visit Alexa
  
• Alt attribute - used for tagging a images with a text, so that search engines can read the image too. For example -
  
• Altavista - a search engine by Overture Services, Inc. Visit Altavista
  
• Amazon - The largest internet retailing website. Visit Amazon.com
  
• API - Abbreviation for Application Program Interface. An API is a set of routines, protocols and tools for building software applications; it determines how a service is invoked through the application.
  
• Ask - a search engine owned by InterActive Corp. Visit Ask.com
  
• Back Links - Inbound links pointing to a website or a web page. You can find your website back links by commands - site:www.abc.com in Google, sitedomain:www.abc.com in Yahoo, and currently MSN has closed their command by any reason.
  
  You can also use Yahoo! Site Explorer to find your website's back links
  
• Banned - a website blocked by search engines for its listing or indexing in their database due to unethical techniques used by webmasters or website owner.
  
• Blog - A personal space where you can write or review anything like this blog.
  
• Black Hat SEO - An unethical technique or seo process for getting high rankings in search engines. These techniques are against search engines guidelines.
  
• Cloaking - Generally considered as unethical technique or method by which a specific content is served to both search engines and to users in different way.
  
• Cost Per Click (CPC) - The cost or cost-equivalent paid per click-through to an advertiser's website.
  
• Crawler - a component by search engines which follows your links or web pages for indexing. Also known as a spider or robot.
  
• Directory Submission - A process of submission of a websites in serveral free or paid web directories available on world wide web.
  
• Doorway Pages - These are the pages created for getting high ranks in search engines results with sending you on the different page with redirection techniques. This is also considered a unethical techniques.
  
• Google - A popular search engine. Visit Google.
  
• Hyperlink - a link on a text.
  
• Inlinks - A synonym for back links by Yahoo.
  
• Index - a search engine's database where the website information are stored.
  
• Keyword or keyword phrase - any word used in searching on search engines by user.
  
• Keyword Popularity - How popular a keyword is ? Can be find out by several keywords popularity tools like Overture, WordTrackers or DigitalPoint keyword Suggestion Tool.
  
• Keyword Research and Analysis - A research or analysis for selection the targeting keywords or phrases for web marketing for any website.
  
• Link Building - A process of building links to increases the link popularity of a particular websites. It including methods like one-way links, link exchanging, 3 way link exchange, directories submissions, articles submissions etc.
  
• Link Exchange - Exchanging of links b/w two relevant or irrelevant websites.
  
• Meta Tags - Helpful Tags which are used for fast indexing of websites including description and keyword tags with several other attributes.
  
• MSN Search - A famous search engine. Visit MSN Search Engine.
  
• Nofollow - An attritube used to prevent a link from passing link authority which appear like - anchor text.
  
  Can also be used in meta tags to prevent search engines to follow the web page.
  
• Off-page Optimization - Keyword Analysis and link development. A optimization which is taken place outside the website including directories submission, press releases and article submissions.
  
• On-page Optimization - All optimization work which is used to done on websites only including meta tags placement, link exchanging, content optimization etc.
  
• PageRank aka PR - A special importance or algorithm given by Google for web pages which is measured by quality back links. You can see PR of your website by Google PageRank Toolbar. Download it.
  
• PPC - Pay Per Click, advertising model by search engines in which advertiser needs to pay on the clicks for its advertisement towards his/her website. It helps increasing traffic for a website.
  
• Reciprocal Linking - link exchanging b/w websites.
  
• Robots.txt - A text file stored in the root directory which restricts robots access to certain web pages or sub directories of a website.
  
• RSS - Real Simple Syndication or Rich Site Summary, a XML format for sharing content or information among different websites. For Example - Click Here
  
• Search Engine - A search engine is a software or a program designed to help find information online by searching a keyword or phrase and retrieving a list of references that match those criteria. Example - Google, Yahoo, MSN, Ask, Altavista etc.
  
• Search Engine Optimization - The process of optimizing a web page or a website in order to gain higher positions or rankings in search engine results (SERP's) for various keyword or phrases.
  
• Search Engine Marketing - The practice to achieve more visibility of a website on net. SEO, PPC and online branding are the major search engine marketing methods or tactics.
  
• Search Engine Submissions - A process of submitted a websites in search engines.
  
• SERP - Search engine ranking page or search engine results page. A page that give results for a particular search by a search engine.
  
• Site Map - a web page consists of all important link of websites helps the user and search engines to navigate through the website.
  
• Spamming - The trick or a method to make high rankings of a website in search engines with unethical techniques like keyword stuffing, hidden text etc. Considered as an unethical process.
  
• Supplement Pages - Considered as deleted pages which are not exist on the website or having a duplicate information like duplicate content or meta tags placement.
  
• Wikipedia - Free online collaborative encyclopedia. Visit Wikipedia
  
• White Hat SEO - Ethical SEO process based on search engine guidelines and all ethical works for getting high organic rankings in search engines. Read more for ethical seo techniques.
  
• XML - stands for Extensible Markup Language. A scripting language that allows the webmasters to define the properties of the web document. SEO used it for fast indexing and rankings on search engines.
  
• Yahoo! - A excellent search engine. Visit Yahoo Search Engine.

with regards,
Call SEO

Optimized Navigation - A Useful Part in SEO

With regards to all web designers who always ready to help search engine optimizers in making a website - professional and beautiful.

If you are going to make your presence on internet or search engines. It’s not only website design that makes visitor happy but if website has not an easy and senseful navigation, no one will be curious to come back to your website. It is always said that website designing and SEO of a website is co-related with each other to make visitors and getting online leads. If both work well, then your web marketing strategy will definitely works. A website presents your web product & scheme and SEO makes your web presence on search engines.

In this (web design) respect, I will always give more importance to website’s navigation. It should not be of JavaScript that will not readable by search engines, with the constraint even upto now, major search engines including Google, Yahoo and MSN are even not capable to read most of Javascript coding. So, it is always considered that html navigation (text) is better than every other navigation type. It must have all important links of your website. Sitemap is always a necessary part in SEO of a website which should be there in website navigation. A sitemap is always good for both visitors and search engines.

Even we can say navigation should always be in SEO’s hand. So that it can help in search engines and also visitor. A search engine optimization or a web marketer will know better how to use the keywords in navigation with all keyword density and other content constraints. This is what we can say – Optimized Navigation, having all your important keywords in your navigation.

So, have an optimized navigation for making your visitors & search engine robots happy.

with regards,
Call SEO

Google Trends - A new release from Google

Google has released a new tool in order to update its Labs Products - Google Trends

From the horse's mouth -
"With Google Trends, you can compare the world's interest in your favorite topics. Enter up to five topics and see how often they've been searched for on Google over time. Google Trends also displays how frequently your topics have appeared in Google News stories, and which geographic regions have searched for them most often."

Its seems like it could be a useful tool in future for search engine optimizers and webmasters for getting more keyword selection with search amount within their targeted region from google.

For example -
Just compare "seo" and "ppc" keyword (see here) in google trends, you can easily understand how it works.

Google Trends will provide you -

• Hot Trends list - fastest-rising searches for different points of time. These hot trends are made up of USA based queries only.
• Comparision upto five terms by separating each term with a comma.
• You can also exclude terms from your search by using the minus sign. To see how many searches contained the term "seo" but not "ppc," for instance, just enter maps -ppc.
• Showing you how these both keywords are dense in search volumes & in news references volume with graphic view.
• Giving you the preference to check search variations b/w your given compare keywords in specific country and year, even can check for a particular month with the drop down boxes under the search volume graphs of the Google Trends results page.

Currently, this tool is only available in English and Chinese with Hot Trends in English only.

Google Trends aims to provide insights into broad search patterns. Several approximations are used when computing your results. Please keep this in mind when using it.

I like this tool, what about you ?

with regards,
Call SEO

Welcome All....

You are all welcome here to my blog...

About me ?
I am a search engine optimizer (SEO) & a strategist from New Delhi, India.

Why this Blog ?
This blog has been created to spread seo information, current seo issues, valuable seo articles, search engines updates and important news about internet business industry.

Contact ?
Call SEO