Google Webmaster Guidelines Updation

Google has updated their webmaster guidelines with more clarification and specification to all webmasters to shine their websites on Google organic rankings.

Check Google Webmaster Guidelines Addition

Even Matt Cutts also revealed it in its blog about this google webmaster guidelines addition.

I appreciate the straight forwardness of Google in this addition, which clearly shows that unethical means unethical which was yet in shades.

Some of the important points which I have analyzed are -

• Make pages for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking."
• In Quality Guidelines - basic principles, Google clearly says that - "Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google. "
• Avoid hidden text or hidden links.
• Don't use cloaking or sneaky redirects.
• Don't send automated queries to Google.
• Don't load pages with irrelevant keywords.
• Don't create multiple pages, subdomains, or domains with substantially duplicate content.
• Don't create pages that install viruses, trojans, or other badware.
• Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
• If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.

It is clear that only ethical part will win the race in google. So, just stay away from all unethical and black Hat techniques like doorway pages, cloaking, duplicate content, irrelevancy and hidden text and links.

If a site doesn't meet google quality guidelines, it may be blocked from the Google index.

But if you determine that your site doesn't meet these guidelines, you can modify your site so that it does and then submit your site for reinclusion.

regards,
Call SEO