Choose an SEO Expert for Making Online Leads

Having seo approach in website making is a common thing in web services now. A professional website is designed to get online business or online leads with having top web rankings in search engines.

And then, a big question comes out - Who can help in making online leads ?

Answer is an Expert SEO can only help. So, how we can find an Expert SEO ?

Every website owner wish to have expertise services for getting a better exposure in online marketing. Internet marketing and SEO is a highly specialized field and expertise job.

So, if you are going to search SEO Expert and makes the following points in your mind before choosing a good Search Engine Optimiser -

• SEO is about research, knowledge and implement. So, first of all, he should have a keen knowledge about the current topics and search engine algo updates. A seo expert having better research approach can only make your website rank on search engines.
• His work can tell everything about his intelligence and innovation. So, check his/her current SEO projects including web rankings in major search engines like Google, Yahoo and Live.
• Strategy Making - He should have a great strategy making approach or a methodology by which your website Search engine optimization can run.
• Should be capable of doing on any kind of website - html, asp, aspx, php etc.
• Should know about all ethics and also non-ethics techniques and methods in SEO. Yes, he should also have knowledge about unethical parts in SEO, so that he can aware you about all things.
  
  Note - Alway use an ethical SEO techniques.
• Should have knowledge and understanding about all essential SEO Tools used in website analysis and progress tracking like Google Analytics, Wordtracker, Overture keyword Tool etc.
• Should be result-oriented and hard working.
• Should be brilliant in PPC and other affiliation marketing.

These all above qualities makes every SEO, an Expert SEO which can help your website in better positioning in search engines and makes online leads for your company.

regards,
Call SEO

Hutch + Live Search

India's second most popular mobile telecom services, Hutch brings Live Search to find any information from your mobile now.

Its like the Microsoft wants to be more popular in India in search marketing via mobile. Live Search is a new version of search engine from Microsoft which has been redirected from MSN Search Engine to Live Search now...

For settings, charges and more information, click here

regards,
Call SEO

Google Webmaster Guidelines Updation

Google has updated their webmaster guidelines with more clarification and specification to all webmasters to shine their websites on Google organic rankings.

Check Google Webmaster Guidelines Addition

Even Matt Cutts also revealed it in its blog about this google webmaster guidelines addition.

I appreciate the straight forwardness of Google in this addition, which clearly shows that unethical means unethical which was yet in shades.

Some of the important points which I have analyzed are -

• Make pages for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking."
• In Quality Guidelines - basic principles, Google clearly says that - "Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google. "
• Avoid hidden text or hidden links.
• Don't use cloaking or sneaky redirects.
• Don't send automated queries to Google.
• Don't load pages with irrelevant keywords.
• Don't create multiple pages, subdomains, or domains with substantially duplicate content.
• Don't create pages that install viruses, trojans, or other badware.
• Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
• If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.

It is clear that only ethical part will win the race in google. So, just stay away from all unethical and black Hat techniques like doorway pages, cloaking, duplicate content, irrelevancy and hidden text and links.

If a site doesn't meet google quality guidelines, it may be blocked from the Google index.

But if you determine that your site doesn't meet these guidelines, you can modify your site so that it does and then submit your site for reinclusion.

regards,
Call SEO

SEO Glossary

Search engine optimization terms & meanings -

• Adsense - Simply ads by google zone, a advertising program for website publishers to enable text and image advertisements on their sites by google and generate revenue on a per-click basis.
  
• Adwords - a pay per click (PPC) program of advertising (appears as Sponsored Links) on Google. The ads which appears on Google and its co-operated websites which allows advertisers to receive targetted traffic on a CPC (cost per click) basis.
  
• Alexa - a search engine by Amazon used for measuring website traffic. Visit Alexa
  
• Alt attribute - used for tagging a images with a text, so that search engines can read the image too. For example -
  
• Altavista - a search engine by Overture Services, Inc. Visit Altavista
  
• Amazon - The largest internet retailing website. Visit Amazon.com
  
• API - Abbreviation for Application Program Interface. An API is a set of routines, protocols and tools for building software applications; it determines how a service is invoked through the application.
  
• Ask - a search engine owned by InterActive Corp. Visit Ask.com
  
• Back Links - Inbound links pointing to a website or a web page. You can find your website back links by commands - site:www.abc.com in Google, sitedomain:www.abc.com in Yahoo, and currently MSN has closed their command by any reason.
  
  You can also use Yahoo! Site Explorer to find your website's back links
  
• Banned - a website blocked by search engines for its listing or indexing in their database due to unethical techniques used by webmasters or website owner.
  
• Blog - A personal space where you can write or review anything like this blog.
  
• Black Hat SEO - An unethical technique or seo process for getting high rankings in search engines. These techniques are against search engines guidelines.
  
• Cloaking - Generally considered as unethical technique or method by which a specific content is served to both search engines and to users in different way.
  
• Cost Per Click (CPC) - The cost or cost-equivalent paid per click-through to an advertiser's website.
  
• Crawler - a component by search engines which follows your links or web pages for indexing. Also known as a spider or robot.
  
• Directory Submission - A process of submission of a websites in serveral free or paid web directories available on world wide web.
  
• Doorway Pages - These are the pages created for getting high ranks in search engines results with sending you on the different page with redirection techniques. This is also considered a unethical techniques.
  
• Google - A popular search engine. Visit Google.
  
• Hyperlink - a link on a text.
  
• Inlinks - A synonym for back links by Yahoo.
  
• Index - a search engine's database where the website information are stored.
  
• Keyword or keyword phrase - any word used in searching on search engines by user.
  
• Keyword Popularity - How popular a keyword is ? Can be find out by several keywords popularity tools like Overture, WordTrackers or DigitalPoint keyword Suggestion Tool.
  
• Keyword Research and Analysis - A research or analysis for selection the targeting keywords or phrases for web marketing for any website.
  
• Link Building - A process of building links to increases the link popularity of a particular websites. It including methods like one-way links, link exchanging, 3 way link exchange, directories submissions, articles submissions etc.
  
• Link Exchange - Exchanging of links b/w two relevant or irrelevant websites.
  
• Meta Tags - Helpful Tags which are used for fast indexing of websites including description and keyword tags with several other attributes.
  
• MSN Search - A famous search engine. Visit MSN Search Engine.
  
• Nofollow - An attritube used to prevent a link from passing link authority which appear like - anchor text.
  
  Can also be used in meta tags to prevent search engines to follow the web page.
  
• Off-page Optimization - Keyword Analysis and link development. A optimization which is taken place outside the website including directories submission, press releases and article submissions.
  
• On-page Optimization - All optimization work which is used to done on websites only including meta tags placement, link exchanging, content optimization etc.
  
• PageRank aka PR - A special importance or algorithm given by Google for web pages which is measured by quality back links. You can see PR of your website by Google PageRank Toolbar. Download it.
  
• PPC - Pay Per Click, advertising model by search engines in which advertiser needs to pay on the clicks for its advertisement towards his/her website. It helps increasing traffic for a website.
  
• Reciprocal Linking - link exchanging b/w websites.
  
• Robots.txt - A text file stored in the root directory which restricts robots access to certain web pages or sub directories of a website.
  
• RSS - Real Simple Syndication or Rich Site Summary, a XML format for sharing content or information among different websites. For Example - Click Here
  
• Search Engine - A search engine is a software or a program designed to help find information online by searching a keyword or phrase and retrieving a list of references that match those criteria. Example - Google, Yahoo, MSN, Ask, Altavista etc.
  
• Search Engine Optimization - The process of optimizing a web page or a website in order to gain higher positions or rankings in search engine results (SERP's) for various keyword or phrases.
  
• Search Engine Marketing - The practice to achieve more visibility of a website on net. SEO, PPC and online branding are the major search engine marketing methods or tactics.
  
• Search Engine Submissions - A process of submitted a websites in search engines.
  
• SERP - Search engine ranking page or search engine results page. A page that give results for a particular search by a search engine.
  
• Site Map - a web page consists of all important link of websites helps the user and search engines to navigate through the website.
  
• Spamming - The trick or a method to make high rankings of a website in search engines with unethical techniques like keyword stuffing, hidden text etc. Considered as an unethical process.
  
• Supplement Pages - Considered as deleted pages which are not exist on the website or having a duplicate information like duplicate content or meta tags placement.
  
• Wikipedia - Free online collaborative encyclopedia. Visit Wikipedia
  
• White Hat SEO - Ethical SEO process based on search engine guidelines and all ethical works for getting high organic rankings in search engines. Read more for ethical seo techniques.
  
• XML - stands for Extensible Markup Language. A scripting language that allows the webmasters to define the properties of the web document. SEO used it for fast indexing and rankings on search engines.
  
• Yahoo! - A excellent search engine. Visit Yahoo Search Engine.

with regards,
Call SEO

Optimized Navigation - A Useful Part in SEO

With regards to all web designers who always ready to help search engine optimizers in making a website - professional and beautiful.

If you are going to make your presence on internet or search engines. It’s not only website design that makes visitor happy but if website has not an easy and senseful navigation, no one will be curious to come back to your website. It is always said that website designing and SEO of a website is co-related with each other to make visitors and getting online leads. If both work well, then your web marketing strategy will definitely works. A website presents your web product & scheme and SEO makes your web presence on search engines.

In this (web design) respect, I will always give more importance to website’s navigation. It should not be of JavaScript that will not readable by search engines, with the constraint even upto now, major search engines including Google, Yahoo and MSN are even not capable to read most of Javascript coding. So, it is always considered that html navigation (text) is better than every other navigation type. It must have all important links of your website. Sitemap is always a necessary part in SEO of a website which should be there in website navigation. A sitemap is always good for both visitors and search engines.

Even we can say navigation should always be in SEO’s hand. So that it can help in search engines and also visitor. A search engine optimization or a web marketer will know better how to use the keywords in navigation with all keyword density and other content constraints. This is what we can say – Optimized Navigation, having all your important keywords in your navigation.

So, have an optimized navigation for making your visitors & search engine robots happy.

with regards,
Call SEO