SEO Glossary

Search engine optimization terms & meanings -

• Adsense - Simply ads by google zone, a advertising program for website publishers to enable text and image advertisements on their sites by google and generate revenue on a per-click basis.
  
• Adwords - a pay per click (PPC) program of advertising (appears as Sponsored Links) on Google. The ads which appears on Google and its co-operated websites which allows advertisers to receive targetted traffic on a CPC (cost per click) basis.
  
• Alexa - a search engine by Amazon used for measuring website traffic. Visit Alexa
  
• Alt attribute - used for tagging a images with a text, so that search engines can read the image too. For example -
  
• Altavista - a search engine by Overture Services, Inc. Visit Altavista
  
• Amazon - The largest internet retailing website. Visit Amazon.com
  
• API - Abbreviation for Application Program Interface. An API is a set of routines, protocols and tools for building software applications; it determines how a service is invoked through the application.
  
• Ask - a search engine owned by InterActive Corp. Visit Ask.com
  
• Back Links - Inbound links pointing to a website or a web page. You can find your website back links by commands - site:www.abc.com in Google, sitedomain:www.abc.com in Yahoo, and currently MSN has closed their command by any reason.
  
  You can also use Yahoo! Site Explorer to find your website's back links
  
• Banned - a website blocked by search engines for its listing or indexing in their database due to unethical techniques used by webmasters or website owner.
  
• Blog - A personal space where you can write or review anything like this blog.
  
• Black Hat SEO - An unethical technique or seo process for getting high rankings in search engines. These techniques are against search engines guidelines.
  
• Cloaking - Generally considered as unethical technique or method by which a specific content is served to both search engines and to users in different way.
  
• Cost Per Click (CPC) - The cost or cost-equivalent paid per click-through to an advertiser's website.
  
• Crawler - a component by search engines which follows your links or web pages for indexing. Also known as a spider or robot.
  
• Directory Submission - A process of submission of a websites in serveral free or paid web directories available on world wide web.
  
• Doorway Pages - These are the pages created for getting high ranks in search engines results with sending you on the different page with redirection techniques. This is also considered a unethical techniques.
  
• Google - A popular search engine. Visit Google.
  
• Hyperlink - a link on a text.
  
• Inlinks - A synonym for back links by Yahoo.
  
• Index - a search engine's database where the website information are stored.
  
• Keyword or keyword phrase - any word used in searching on search engines by user.
  
• Keyword Popularity - How popular a keyword is ? Can be find out by several keywords popularity tools like Overture, WordTrackers or DigitalPoint keyword Suggestion Tool.
  
• Keyword Research and Analysis - A research or analysis for selection the targeting keywords or phrases for web marketing for any website.
  
• Link Building - A process of building links to increases the link popularity of a particular websites. It including methods like one-way links, link exchanging, 3 way link exchange, directories submissions, articles submissions etc.
  
• Link Exchange - Exchanging of links b/w two relevant or irrelevant websites.
  
• Meta Tags - Helpful Tags which are used for fast indexing of websites including description and keyword tags with several other attributes.
  
• MSN Search - A famous search engine. Visit MSN Search Engine.
  
• Nofollow - An attritube used to prevent a link from passing link authority which appear like - anchor text.
  
  Can also be used in meta tags to prevent search engines to follow the web page.
  
• Off-page Optimization - Keyword Analysis and link development. A optimization which is taken place outside the website including directories submission, press releases and article submissions.
  
• On-page Optimization - All optimization work which is used to done on websites only including meta tags placement, link exchanging, content optimization etc.
  
• PageRank aka PR - A special importance or algorithm given by Google for web pages which is measured by quality back links. You can see PR of your website by Google PageRank Toolbar. Download it.
  
• PPC - Pay Per Click, advertising model by search engines in which advertiser needs to pay on the clicks for its advertisement towards his/her website. It helps increasing traffic for a website.
  
• Reciprocal Linking - link exchanging b/w websites.
  
• Robots.txt - A text file stored in the root directory which restricts robots access to certain web pages or sub directories of a website.
  
• RSS - Real Simple Syndication or Rich Site Summary, a XML format for sharing content or information among different websites. For Example - Click Here
  
• Search Engine - A search engine is a software or a program designed to help find information online by searching a keyword or phrase and retrieving a list of references that match those criteria. Example - Google, Yahoo, MSN, Ask, Altavista etc.
  
• Search Engine Optimization - The process of optimizing a web page or a website in order to gain higher positions or rankings in search engine results (SERP's) for various keyword or phrases.
  
• Search Engine Marketing - The practice to achieve more visibility of a website on net. SEO, PPC and online branding are the major search engine marketing methods or tactics.
  
• Search Engine Submissions - A process of submitted a websites in search engines.
  
• SERP - Search engine ranking page or search engine results page. A page that give results for a particular search by a search engine.
  
• Site Map - a web page consists of all important link of websites helps the user and search engines to navigate through the website.
  
• Spamming - The trick or a method to make high rankings of a website in search engines with unethical techniques like keyword stuffing, hidden text etc. Considered as an unethical process.
  
• Supplement Pages - Considered as deleted pages which are not exist on the website or having a duplicate information like duplicate content or meta tags placement.
  
• Wikipedia - Free online collaborative encyclopedia. Visit Wikipedia
  
• White Hat SEO - Ethical SEO process based on search engine guidelines and all ethical works for getting high organic rankings in search engines. Read more for ethical seo techniques.
  
• XML - stands for Extensible Markup Language. A scripting language that allows the webmasters to define the properties of the web document. SEO used it for fast indexing and rankings on search engines.
  
• Yahoo! - A excellent search engine. Visit Yahoo Search Engine.

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